I led the creative direction and design of an animation aimed at driving donations for a cause benefiting children in need. Collaborating closely with the client, I focused on crafting a hopeful, powerful narrative that would resonate with donors. The animation captured the innocence and imagination of childhood, using vibrant visuals and emotive storytelling to create a deep emotional connection.

Working alongside the client and the team, we refined the script, visuals, and pacing to ensure the message was impactful. I created custom illustrations that embodied the dreams and aspirations of children, while the animation conveyed both the urgency of the cause and a sense of optimism. The animation successfully increased donations, helping the organization raise critical funds to support children in need.

2022
design | animation

TODAY'S HARBOR