My approach to brand exploration blend strategic insight with creative execution. When tasked with creating a new website for Pop Video, I collaborated closely with the marketing manger to redefine the brand's online presence. By introducing a cohesive color scheme and integrating dynamic animations, I refreshed the look and feel of the brand while crafting an engaging , user-centered digital experience. This new website not only aligned with the visual identity of the company's core values but also laid a foundation for further brand development across other channels. It enabled a consistent visual narrative, strengthened audience engagement, and provided a solid platform for future marketing efforts and content strategies, positioning the brand for long term growth.

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www.popvideo.com